Wellington faces international business challenges

Wellington has some important challenges which it must face, fight and beat if it is to prosper and deliver its citizens the lifestyle they seek.
It's well known that the quality of the lifestyle is a very important factor for migrants making decisions about where to invest and live.
A recent study identified it as a decisive factor for Asian migrants seeking a home for themselves and their capital. This assumes factors such as the banks being safe, the government and legal system being honest and the currency being stable are more or less equal across various cities.
Lifestyle is a broad term: for those with internationally mobile skills it encompasses feeling safe, having clean air and water, good schools, recreation, space, being well governed, but it also means a sense of community and a sense of belonging.
Wellington does quite well on the physical stuff, but whether we deliver well on the psychological stuff is less clear.
Lifestyle is also the key to keeping our own people here. Wellington is good at entertainment and events, but perhaps not quite as sharp as other cities about providing the commercial stimulus that entrepreneurs and innovators seek.
Hothouse competition brings out the best in some; being left to innovate unfettered by commercial considerations suits others.
Wellington needs to foster a culture that says the city values and appreciates those who have decided to grow their businesses here. Because if we don't those business owners will take themselves and their ideas to another city that will.
We are competing against many other cities in Australia and Asia to attract the small businesses that can grow into large businesses.
David Clarke from Cranleigh Merchant Bankers and Christien Winter of Sheffield, the recruitment company pinpoint "Shrink
The New Zealand All Whites were the underdogs who were able to defy expectations. Photo / Brett Phibbs
New Zealand's innovative early-stage, fast-growth high-technology companies (as) an important part of growing and improving the country's economy."
They argue that getting the right people into the companies to provide good governance will improve their ability to compete in international markets Over half of New Zealand's privately owned companies do not have boards of directors, even though many of these companies have exporting firmly in their development plans.
"Winning deals efficiently in new markets requires talented representatives with international business skills and disciplines. Finding those people doesn't have to be, and shouldn't be, restricted to searches in New Zealand. For example, with much of Europe and Britain struggling with sovereign debt, the opportunity to lure internationally seasoned migrants and expats from those places for reasons other than lifestyle, or time to start a family, is here."
For that to work in Wellington, the intellectual environment needs to be sharp; the business challenges have to be enticing and tempting, and the rewards have to reflect the work, innovation and skills required to grow businesses. In short we need to like, love and laud our business heroes,